Thursday 18 April 2013

Tim Marrs Artist Research

Tim Marrs is a graphic designer and illustrator who is known for his visually striking work which encompasses lots of different techniques. These techniques include drawings, photography, screen printing, photoshop work and more. During his career Marrs has worked with many famous clients including Pepsi, Nike, Maxim, Saatchi and Saatchi and Virgin, just to name a few.




Marrs' work has a very bold and dynamic look, with a mix of influences from American pop culture, pulp fiction and pop art. All of his work has careful thought regarding colour, composition and style to create the perfect blend of these elements.The images in his work are very surreal and he uses colour in a very bold and strong way to bring these images to life. Marrs incorporates a wide range of subjects in his work, drawing inspiration from everyday images such as famous buildings, road signs and nature, presented in an abstract and original manner.




This is a piece Marrs created to promote the fast food chain Taco Bell. The poster encapsulates lots of elements associated with Los Angeles, the location of the company's headquarters, including the sun, beaches, skateboarding and the Route 66 sign. The reds, oranges and yellows used give the feeling of warmth which relates to both the climate and the spicy tacos themselves. This colour scheme also helps the poster to clearly stand out from the background and is very appealing to look at. The iconic images and themes used give the poster a very familiar feel to it. People recognise the famous Hollywood and Route 66 signs, the fun of surfing and skateboarding in summer and going to rock concerts. These ideas perfectly fit into the strap line "Taste of Youth" as well as the phrase "taste of excitement" featured in the bottom right corner of the poster. The poster's style is consistent with a lot of Marrs' other work, featuring bold composition, vibrant colours and clever imagery. Marrs' poster perfectly fits the exciting and fun theme Taco Bell would have wanted from him, portraying a lifestyle everybody would want to lead.


Tim Marrs


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